James Porter

James Porter came to health writing the way a lot of people come to health: by getting frustrated with the gap between what's actually useful and what's being sold. After years working in consumer product journalism, he shifted his focus entirely to health — specifically, the practical stuff that people can actually act on without a medical degree or a four-figure supplement budget.

At Longevity Direct, James covers the supplement landscape with a no-nonsense lens: what the evidence says, what the dosing looks like in real life, and whether the price-to-benefit ratio makes sense. He also writes about fitness routines, exercise equipment, functional foods, and weight management — with a consistent emphasis on protocols that fit into real schedules and real budgets. His pieces tend to answer the question he'd want answered himself: "Is this actually worth it?"

James is a marathon runner — one of those people who genuinely enjoys the training, not just the finishing. He's also been attempting to grow the perfect tomato in his back garden for three seasons running. He considers this a longer-term project than any supplement stack.